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The Toughest Work.

It strikes me that there isn’t a lack of ideas in industry. Talk with any team and there’s a thick binder of concepts tucked on a shelf, a love-list of technologies scrawled on an engineer’s white board, or an archive of winning brainstorm ideas in marketing’s Dropbox.  Start-ups are exciting and garner the glow of “fresh and new,” but established industry leaders, with decades of success under their belts looking to mirror the start-up mentality, don’t need to spend precious time or resources coming up with ideas.  The ideas are there. What they need is execution.
In my experience, the toughest work is pulling the ideas into the light and sorting through them, selecting the right ones, evolving them with the right insights, and building a business case around them.
From Idea to Business Case: That bridge is long. The chasm is deep. Risk abounds. You need a courageous heart, a clear view to the market you’re looking to serve, and you need expertise to help sort through which ideas are feasible and what changes to consider to increase feasibility.  And you typically want this effort to float behind the scenes, not pulling resources away from already approved programs.
When you bridge that expanse and you have The Idea, if you’ve done this right and you get the go-ahead from the leadership team, you might experience a moment of panic. “What have I gotten myself into?!”  Now you’re the champion for this idea, and it’s likely you need to execute on an aggressive timeline.
Execution is the second toughest work, though this is exactly what industry leaders are precision-geared for. The problem here is often lack of resources to move fast enough. Outside expertise can help you move faster, with an ability to apply full focus on the program and offer an objective perspective to help avoid pitfalls.
If this rings true for your team, let’s talk. Shine can help you activate the great ideas that you know you already have. And Shine can help you drive them over the finish line.


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