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Showing posts from November, 2019

Elevating the Ordinary Bar

I’m intrigued by the trend of personal care bar products. A bar avoids excess packaging, but there’s also something organic and truthful about a bar. Consumers seeking authenticity are finding it in the humble elegance of a product that nestles comfortably in the palm of their hand. The trend follows a desire to find product solutions that reduce packaging waste. For a bar, maybe it needs to arrive in some sort of outer container, but once it starts to be used, the outer container can be recycled or simply join the compost bin. The bar trend goes far beyond simple soap, however. The big idea right now? Shampoo. Bars are making inroads into hair care in a very high-end way. Lush  and Love Beauty and Planet are established beauty brands with shampoo and conditioner bars. Sans the Suds What about lotion? Semi-solids in propel-repel sticks are common in lip balms and underarm products and enjoy a loyal user base in sunscreen, but face and body moisturizer in a sti