What does a closet creative do with 20+ years of technical experience, an addiction to innovation, and a fearless spirit? Become an entrepreneur! I learned the corporate ropes as a Packaging Engineer at Schering-Plough Healthcare Products . Expanding my scope as a leader and innovator at Merck Consumer Care and then Bayer Consumer Health , I found my groove as an advocate for rich understanding of consumer behavior. Not just how consumers feel about brands or messaging, but how they deal with everyday healthcare issues. I coached my teams on the technical aspects of designing, developing, and validating a new package structure, and made sure we were focused on how product delivery formats can transform mundane or unpleasant tasks. Why? Because that's how we could best help our brand teams differentiate our products on crowded shelves, and that is how we could honor the consumer experience. We were champions of user experience. I gave a presentation once, s