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Showing posts from January, 2020

Does the gender of my mouthwash really matter?

I know my soap is masculine. Because it’s Italian (sapone = masculine noun). Does that affect how I feel about it? Fascinating studies have been done to see how grammatical gender assignments influence judgments. For example, the word “key” is masculine in German and feminine in Spanish. German speakers use words like hard, heavy, jagged, metal, and useful to describe a key while Spanish speakers describe them as golden, intricate, little, lovely, and tiny. I want to explore the decision to incorporate masculine or feminine design aspects into a product. You might think it’s as simple as making a shampoo bottle black with sharp angles to appeal to men, or launching a set of office products in an array of purple colors to appeal to women. But industry has hit some tough lessons on this approach (uhm, remember the pens “for her?”). Knowing when gender-neutral is the right path to follow is a key decision in an environment where blatant gender stereotypes generate backlash

Let's Talk UX (wait, U what?)

Like it or not, if you’re in the product business, you’re in the UX (user experience) business. And if this is something you thought only software companies care about, think again. A recent industry article on P&G’s Agile-esque approach to product innovation had me jumping up and down with ecstatic shouts of "Amen!" the likes of which you’d expect to hear in a Memphis gospel church.  Embracing the speed-to-market tactics of software start-ups is the modern approach to high-impact consumer product development. That is, if you want speed and you’re willing to go all-in and integrate product formulation, marketing, retail execution, consumer insights and packaging. I mean, really integrate them. Remind me what Agile is again: agile | ˈajəl | adjective 1 able to move quickly and easily • able to think and understand quickly. 2 relating to or denoting a method of project management, used especially for software development, that is characterized by the divis